Fleuron Press
A publishing stack you actually own: a site, a newsletter, and paid memberships. Your words stay in a git repository. Your payments run through your own Stripe account. Nobody takes a cut.
Why bother
| Platform | Price | Their cut | Your content | Your Stripe |
|---|---|---|---|---|
| Substack | Free | 10% of revenue, forever | Export only | No |
| Ghost (Pro) | $9–25+/mo | None | Export only | Yes |
| Fleuron Press | Run it yourself for about nothing | None, ever | A git repository | Yes |
Substack’s cut gets painful precisely when you succeed. Ghost charges a flat fee whether you publish daily or never. This charges you for readers instead of for time.
How it works
-
Posts are markdown files. Publishing is
git push— there is no admin panel, and nothing to log into. - It runs on Cloudflare Workers, Neon, Resend, and Stripe. Every one of those has a free tier that covers a small publication, so the bill starts at nothing and grows with readers.
- Readers sign in with a link sent to their inbox. No passwords are stored, because none are ever set.
- Members-only posts are one line of frontmatter. Payments, upgrades, cancellations, and dunning are all handled.
- Leaving Ghost takes an afternoon: an importer converts an export into markdown posts, subscribers, and redirects from your old URLs.
What it will cost
The template will be free and open source. If a hosted version follows for people who would rather not touch Cloudflare, it will cost about half of Ghost’s entry price, and it will never take a percentage of what your readers pay you.
Tell me when it’s ready
No list, no drip sequence, no launch funnel. One email when there is something to use.
Email me about it